Defy Origins

The "Defying the Odds Podcast" is a platform where grit, resilience, and drive take center stage. Our mission is to empower small business owners, especially those from underserved and immigrant communities, by sharing transformative strategies through inspiring conversations with highly successful professionals, entrepreneurs, and formerly incarcerated individuals. Through our podcast, listeners will gain actionable tools to overcome challenges in their businesses and scale effectively.

Our target market includes small business owners with revenues ranging between $2 million and $50 million, with a special focus on underserved areas and immigrant entrepreneurs.

Our revenue streams include sponsorships, affiliate marketing, merchandise, Patreon memberships offering exclusive backstage access, and high-ticket mastermind groups designed to solve business challenges using platforms like Ninety.io. This six-month roadmap outlines our milestones, financial goals, and plans to pivot between local, national, and international markets using a flexible business model canvas.